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The following schedule is subject to change (as of October 11, 2016). Please check back for updates. For more information about this meeting, go to: www.seafwa.org/conferences/2016
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Tuesday, October 18 • 11:00am - 11:20am
Education/Outreach. The Science of Stories: How Impactful Storytelling Touches Tomorrow’s Conservationists

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AUTHORS: Heather Feeler, Missouri Department of Conservation

ABSTRACT: We are bombarded with thousands of messages every single day. How do we make the conservation message resonate, or even be remembered, in a world of 24-hour news cycles and drama-filled celebrity banter? Unfortunately, there’s no magic-bullet answer, but we can take a page from the masters of storytelling—good ole’ Hollywood—to give us a better roadmap.

Impactful storytelling is vital to reaching new conservationists, or those audiences not yet engaged in conservation efforts. But what makes a good story that leaves a lasting impression? How do we tweak our messages to reach new audiences? How do we share our conservation story in such a way to spur people into action to be future conservationists?

Presentation will include:
  • Elements of story that make it great (Hollywood knows!);
  • Engaging the smart, scientific brains in our agency for story starters;
  • Modifying our messages in unique way to reach different audiences;
  • Understanding the king of content in today’s fast-moving world;
  • Using social media to tell our story and listen to the story of others.
Participants will also have a chance to ask questions, as well as share any best practices from their agency on impactful storytelling, if time at the end. While there won’t be any popcorn during the show, we hope this is one presentation you won’t want to miss, especially for your key agency “storytellers.”

Tuesday October 18, 2016 11:00am - 11:20am

Attendees (12)